Overview
Yılmazlar Çelik is a deep-rooted steel company with 60 years of accumulated experience. As Sirion, we renewed the brand's corporate identity and website, carrying this long-standing experience into a current, strong and consistent digital presence.
Goal
To turn the trust earned over sixty years of experience into a modern brand representation that conveys the same level of confidence in the digital space. The aim was to preserve the established stance while giving the brand a current, professional and memorable visual language.
Approach
Brand identity refresh. Through a comprehensive identity effort spanning from the old logo to the new one, we developed a contemporary and consistent visual language that reflects the brand's deep-rooted strength.
Corporate website. We designed and built a modern, practical corporate website that presents the brand and its products at the right level, renewing the brand's digital face.
Outcome
For Yılmazlar Çelik, we delivered a cohesive digital identity that brings together the renewed brand identity and corporate website. This work, which meets 60 years of deep-rooted experience with a contemporary visual language, represented the brand at a strong, current and trustworthy level in the digital space.
