Overview
Arma Filo is a company offering car rental and fleet solutions, providing reliable transport services to its individual and corporate clients. As Sirion, we handled the brand's corporate identity and digital representation within a single, cohesive structure.
Goal
To set the brand apart with a trust-building, professional stance in the highly competitive car rental sector. The aim was to turn the "reliable business partner in car rental" positioning into a clear visual identity and a matching digital experience, so that the brand is perceived at a corporate level from the first contact.
Approach
We built the work on a consistent visual language reaching from identity to digital.
Corporate identity design. We developed a cohesive corporate identity made up of logo, visual language and tone of communication that reflects the brand's stance and its promise of trust.
Corporate website. We designed and built a corporate website that speaks the same language as the identity, presents the vehicle fleet and services clearly, and guides users directly into the rental process.
Consistent brand representation. By building a shared visual language between identity and web, we ensured the brand is perceived at the same level and with the same trust at every touchpoint.
Outcome
For Arma Filo, we delivered a cohesive brand representation reaching from corporate identity to website. This work, bringing together the corporate identity that defines the brand's stance and the user-focused website that brings that identity to life in the digital space, positioned the brand at a trustworthy and professional level in the car rental sector.
