Overview
Rönesans Çelik is one of the leading manufacturers in the steel construction sector. With a strong presence in Europe, it has successfully delivered high-quality projects across four continents and more than 30 countries, including stadiums, energy facilities and bridge structures. With its deep-rooted experience and technical expertise, it continues to be a reliable and solid partner for clients around the world, from Japan to Mexico.
Goal
To carry the digital presence of a major company with work around the world up to that same scale, with that same vision.
Approach
Throughout the work, we adopted a clear and trustworthy communication language centered on the corporate level that a brand with thirty years of experience and an international project history deserves.
Reference and project focused representation. Rönesans Çelik's real strength lies in the stadium, bridge and energy facility projects it has delivered across four continents. We shaped the content and web structure to highlight these large-scale works as the brand's most concrete proof.
International corporate representation. We designed a corporate and clean digital stance suited to the global scale and reliability of a brand operating in more than 30 countries. The aim is for the visitor to perceive the brand as an international-level partner from the first contact.
Multilingual communication (EN/TR/FR). Content and communication were built in English, Turkish and French to suit the markets the brand works in. This lets Rönesans Çelik speak directly and in a local language with its clients across different geographies.
Consistent brand representation. By establishing a shared visual language and tone between the website and the corporate identity, we made sure the brand is perceived at the same level and with the same corporate strength at every touchpoint.
Outcome
For Rönesans Çelik we built a multilingual (EN/TR/FR) corporate website that highlights the reference projects and technical strength. Alongside the website, we also prepared a corporate company presentation the brand can use in international business meetings. Presenting thirty years of experience and a project history across four continents as concrete proof, this work delivers an integrated digital structure that represents the brand at the level of a reliable and solid partner on an international scale.
