Overview
UAFF (the International Disaster Film Festival) is an international film festival where disaster-themed films from around the world come together, are watched and evaluated by juries, and the winners are awarded. The festival is not just a screening platform; it is also an integrated process spanning four to five months, with sessions attended by important guests aimed at raising public awareness of disasters and helping people prepare for them.
As Sirion, we took part in many stages of this process, from its corporate identity to its social media communication, and from filming and production to organization and promotion.
Goal
To represent this festival, which carries a social mission, with a professional brand identity worthy of its international scale and importance. The aim was to turn the festival's disaster-awareness message into a strong and consistent visual language, to build communication that reaches both local and international audiences, and to manage the process as an integrated experience from its first announcement to its closing.
Approach
We built an end-to-end, integrated representation that placed both the artistic value and the social mission of the festival at its center.
Corporate identity design. We developed an integrated brand identity, made up of a logo, visual language and communication tone, that reflects the festival's disaster theme and international character.
Social media and content communication. We made the four-to-five-month festival process easy to follow with a regular and consistent content flow, making every stage visible, from film submissions to sessions, and from the jury to the awards process.
Filming and production. We handled the filming and video production that documented the events, sessions and special moments that took place throughout the festival.
Organization and promotion. By taking an active role in stages reaching from the festival's advertising and announcement process to its organization, we made sure the process ran in an integrated way on-site as well.
Outcome
For UAFF, an end-to-end festival representation was created, reaching from corporate identity to on-site organization. Bringing films from all over the world together with a disaster-awareness mission, this work turned into a high-impact and memorable festival experience, closing with a special finale featuring the Antakya Civilizations Choir.
