Overview
Meztaş is a company that manufactures slaughterhouse systems and develops industrial solutions for meat processing and slaughtering facilities. At Sirion, we took on both the design and the production of the brand's promotional and printed corporate materials; alongside this, we carried out on-site shoots at facilities in different cities.
Goal
To represent a technical and industrial manufacturer's corporate stance at a consistent and professional level, both in printed materials and in on-site visuals. The aim was to produce the materials the brand would use in its trade fair, promotion and sales processes from a single source, with an integrated visual language, and to turn the real work in the field into a strong visual archive.
Approach
We approached the work as an end-to-end structure reaching from design to production and to the field.
Promotional and print design. We designed catalogs, brochures, roll-ups and promotional materials with a consistent visual language suited to the brand's industrial identity.
Print and production management. Alongside the designs, we also took on the print and production process, delivering the materials from design to delivery from a single source, print-ready and at a professional quality.
Intercity on-site production. By carrying out shoots at slaughterhouse facilities in different cities, we created a strong visual archive documenting the brand's real projects and production strength.
Outcome
For Meztaş, an integrated corporate material and visual infrastructure was created, reaching from design to print and from print to on-site production. Bringing together promotional materials such as catalogs, brochures and roll-ups designed and produced from a single source with facility shoots in different cities, this work provided a professional and consistent representation across the brand's promotion and sales processes.
