Overview
Kırtızlar Un is a deep-rooted flour producer that has operated in Polatlı (Ankara) since 1988, with a daily production capacity of 250 tons. Under the Kırtızlar, Hanımeli, Başkent, Vadi and Açelya brands, it reaches both home tables and bakers' counters with 11 different product varieties. This strength, captured in the slogan "Don't Leave Quality to Chance," formed the basis of the work in which Sirion took on the brand's social media communication, advertising and visual content production.
Goal
To turn a deep-rooted, trusted producer identity into consistent brand communication that represents it at the same level in the digital space. The aim was to build a representation that sets the brand apart from ordinary flour-brand content, speaks with the tone of "the confidence of a master who knows their craft," and reaches both the end consumer and the baker with the right message.
Approach
We developed a distinctive content language built around the brand's deep-rooted stance and promise of quality.
Social media management. We made the brand visible through a steady and consistent content flow, settling the tone of "the confidence of a master who knows their craft" into a communication language that keeps a balance between corporate and warm.
Advertising and campaign communication. Through advertising work aimed at product and brand promotion, we made sure the brand reached the right audience with the right message.
AI-assisted visual and video production. By producing AI-assisted visuals, behind-the-scenes edits and short video content for the product series and brand narrative, we gave the brand a strong visual language that stands apart from ordinary flour brands.
Distinctive content design. We developed original content series that go beyond standard recipe posts; ones that spark curiosity, bust myths and highlight the brand's expertise.
Outcome
For Kırtızlar Un, an integrated content and communication structure was created, reaching from social media to advertising and visual production. Bringing together a steady content flow that tells the brand's deep-rooted stance with a distinctive tone, targeted advertising work and distinctive visual production, this work represented the brand at a strong, confident and consistent level at every touchpoint.
